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Search Engine Optimization
What is SEO?
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Tempe Search Engine Optimization
What is SEO all about?
Search engines also use these algorithms to detect what the pages are about, and categorize them using “keywords”. Search engines like Google want to rank established businesses. They look for pages that are trustworthy and have a lot of exposure. If you’ve had a site online for ten to fifteen years, chances are it would display quality content, tweaked over the years, and have a lot of natural exposure, built organically over the decade. If you haven’t had a website online for ten to fifteen years, chances are Google and other search engines will find your content unorganized, and won’t find the necessary about of exposure in order to trust the page.
Speeding Up The Process
SEO, or Search Engine Optimization, is the process in which the content on a particular web page is optimized so that search engines can quickly detect the most important and relevant information, as well as, building “backlinks” from trustworthy sites to yours to show the search engines you have proper exposure.
On-Page Optimization is the term that refers to the actual optimization of the content on a web page. Each page has a name, title, description, heading, and a body of text. In order for search engines to be able to tell what the page is about and, thus, what to rank you for, it is crucial that you have your target keywords strategically placed in these places.
Authority Link Building
Search Engine Optimization is not only about having relevant content on your site but also a solid number of quality links coming from other relevant and credible sites. Google and other search engines look at every incoming link and assign how much weight that link should have in their search algorithms. Depending on how relevant a website is to yours and how trustworthy it is, you might get a lot of credit for a link or you might get no credit. For example, if you a have a local business in Tempe selling hardware supplies, then you want to make sure you have hardware-related sites and blogs linking to you. A link from a food blog won’t count as much as a link from a nationally-recognized forum. All of these ingredients mix together in Google’s algorithm and, when done correctly, your website will quickly move up the ranks, eventually establishing itself at the top of the search results.
One thing to be careful of, however, is over-optimization. If you showcase your target keywords too many times within a page or body of text, it will not seem organic. Thus, you will be penalized by the search engines. This is why it is imperative that you hire SEO experts to optimize your site versus attempting to do it yourself.
Titles & Meta Data
Displaying your target keywords in the right places allows Google and other search engines to know what your site is about, similar to how a book indicates its content via the title, summary and chapter names. Although on-page optimization is a very small part of search engine optimization, it is crucial in order to rank high in search results.
Summary of Formula
SEO is about having useful, relevant content on your site and a good amount of quality backlinks coming from credible, relevant websites. Each of these factors is an ingredient in the search engines’ algorithms. When done right, your site will quickly shoot up in search results and eventually achieve that number one spot.
Tempe Web Design
Create a Brand and Engage an Audience
We stay current on the latest design trends and highest converting patterns to ensure that your new website is both modern and effective. We don’t use templates and stock photos like most web design companies. We build you a 100% unique site that is completely tailored to your image and brand. Having a modern and responsive new design could generate a new era for your business.
All of our websites are engaging because that is the most important aspect of a site. If you are spending thousands in advertising dollars each month, you want to make sure your site engages the audience and promotes a positive image about your business. There is only one way to ensure that your website converts traffic into customers, and that is to have a professionally-designed page.
SEO Friendly Web Design
Having your website show up in search results is an absolute must for most companies. You don’t want to spend thousands getting your site developed only to realize it cannot be indexed properly in search engines. We are SEO masters (probably how you found us) and we will ensure your site is 100% search engine friendly and 100% mobile responsive.