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Search Engine Optimization
What is SEO?
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San Diego Search Engine Optimization
What is SEO all about?
Searches engines like Google, Bing and Yahoo use algorithms to scour through every page on the internet and sort them into useful search results. These algorithms look for certain criteria on each page to rank them in order of relevancy and trust. Trust is based off of the quality of content, which they determine based on the quality of links coming to the page. When a reputable page with lots of traffic links to your page, it’s like a recommendation telling search engines that your page has good content.
Backlinks will help your page rank better in search results for the keywords that your page is relevant to. If you are a local dentist and would like to rank for san diego dentistry, then you want your page to feature that keyword in core places, as well as, have a healthy number of quality links from relevant, reputable sites.
Speeding Up The Process
Depending on how much online exposure you get, your site will naturally rank over time. SEO helps speed up that process. If you are a newer business, or haven’t had enough online exposure, then you’ll need an SEO company to create that online exposure. Instead of getting this exposure naturally over the next five years, you can get the exposure in six to nine months.
San Diego SEO
There is where San Diego SEO comes in. If you own a business in San Diego and would like your site to rank better in search results, then hiring a San Diego SEO agency is crucial. Search Engine Optimization is essentially the art of speeding up the naturally occurring search engine ranking process. San Diego SEO companies like us create quality links by publishing content.
The more popular and relevant the site, the stronger the link. We pride ourselves on our ability to go out and get the best links to your page and rank you faster than any of our competitors can. How did you find us? You probably found us in a Google search. We can get the same results for your business. Whatever city you’re in, whatever keywords you want to rank for.
On-Page Optimization is the act of re-writing the content on your page to make it more relevant to the keywords you want to rank for. Generally, not much needs to be changed. Your page is probably already relevant to your products or services. However, there are some key areas (titles, descriptions, headings, etc.) where target keywords must be featured in order to rank for them. This is how we can help with on-page optimization. We will edit your site so that your titles and other key spots feature your keywords. This is part of the SEO process. Displaying your keywords in these areas tells search engines what the page is about, and thus what you should be ranked for. On-page optimization isn’t a big part of SEO but it is absolutely crucial in order to achieve results. Having an expert optimize your page will ensure you do not get an over-optimization penalty. These penalties usually come from using the same keyword too often.
Authority Link Building
The types of links that you have coming to your site matter. A site with 50,000 bad links will not rank as well as a site with 50 good links. Links need to be both relevant, and trustworthy. The site should be in the same general category or industry as you, and they should have a good reputation with Google and other search engines. If their site doesn’t rank, and doesn’t get traffic, it probably isn’t a good link. If their site is about cats, and you’re a local dentist, it’s probably not a good link. However, if you are a personal injury lawyer and you get a link from a nationally recognized law blog, then you’re on your way to ranking much better in search results. San Diego SEO companies like us go out and get the highest quality links to your page so that your website shows up in search results and receives more traffic. Search engines want to see that your website has good content and can be trusted. Search engines cannot simply trust the content on your web page, because you created it. They need to judge how other websites feel about you. They do this by looking at the links. Links are like recommendations, or votes of confidence. When a high authority website links to you, it’s like they’re telling people that your website also has good content, or rather, better content. This is why links are so important. When you have a page on your site with good, quality content, and then you get a few dozen quality, high authority links, your page will start showing up much higher in search results. This will drive massive traffic to your page, which can turn into leads, followers, etc.
San Diego Web Design
Create a Brand and Engage an Audience
We pride ourselves on our eye for design and ability to keep up with the latest trends. In an fast-paced environment, staying current is absolutely critical. Whether you need a simple website for your local business, or a eye-catching online portfolio, we can help achieve your online vision. Every website we build is 100% mobile responsive, and 100% unique. Having a brand new site can make a huge difference in the amount of leads you generate.
Engaging your audience must be your number one goal. Regardless of your goal, albeit to get traffic to create a following, you need to engage your website traffic if you plan to be successful online. Engaging your potential customers can done with good content, nice images, and other factors you may not be thinking about like good website load speed.
SEO Friendly Web Design
If your website is not mobile friendly, you cannot show up in Google mobile search results. This means you are losing a lot of potential traffic simply by not having a mobile friendly website. What are your title tags? What does your meta description say? These are still the two most important factors when search engines are determining the relevance of your page. Do you want to show up for a specific keyword? Your website must be SEO friendly.