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Search Engine Optimization
What is SEO?
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Phoenix Search Engine Optimization
What is SEO all about?
Ever wondered how Google and other search engines decide which websites will show up first in their search results? It’s a process called Search Engine Optimization. In fact, Google and other search engines don’t actually display websites in their search results. They display web pages. They use complicated algorithms to search through every page on every site online to determine which pages are the most relevant to the keyword typed in, and which pages have the most credible information. Google and search engines like them want to display good content, from credible sources. Their algorithms can detect how relevant the content is based on where certain keywords are located. They can detect how credible the content is based on “backlinks”.
Speeding Up The Process
SEO increases organic traffic to your website. We optimize the both the visible and hidden content on the page, and then build quality links from relevant sites. Although SEO can take several months to create a return on investment, it is often times the most lucrative marketing investment a Phoenix business makes.
A backlink is any link coming from one website to yours. Each link coming from one site to yours tells Google and other search engines, “Here is some content about a subject. If you want better content, go to this website.” Based on the quality of this link, it may carry a lot of weight in their logarithm or it may carry none.
Authority Link Building
Each link coming to your site is like a vote of confidence, showing the search engines the content on your page can be trusted. The types of links are important. Each backlink coming to your site is evaluated by Google and other search engines’ algorithms and is given a certain amount of weight within their algorithm. The amount of weight in the algorithm is called “link juice”. The more link juice a link has, the more beneficial it will be. If you are trying to do Phoenix SEO for your Phoenix Chiropractor business, then you want to make sure the links are relevant and credible. For example, a link coming from a national chiropractor forum to your chiropractor page will have a lot of link juice and will help your page show up high in search results for chiropractor related keywords.
On-Page Optimization refers to the optimization of the actual content of the page. Every page that ranks high in search results has a name, a title, a description, a heading, and body of text. The name and title of the page will tell the search engines in a few words what the page is about.
Off-Page SEO is about getting quality links to backup your content. Search engines can’t always tell if your content will benefit your audience just by reading it. They need to see recommendations. If a website that already has a good reputation with Google links to your site, then Google will be more trusting of your content and rank you higher.
This is where Phoenix SEO comes in. Search Engine Optimization, or SEO, is the art of optimizing content on a particular web page, then building quality links to increase the page’s credibility. If you have a business in Phoenix, and you need to get more phone calls and contact form requests, then SEO is right marketing service for you.
Phoenix Web Design
Create a Brand and Engage an Audience
We pride ourselves on our ability to stay modern and up to date with the latest trends. We use themes, not templates. We don’t limit ourselves with cookie cutter templates that dictate what we can do. We use a blank canvas theme that allows us to create whatever your imaging unfolds, while also being able to include critical call-to-actions that will convert your visitors into customers.
Each web design project we take on is a personal challenge to create something more engaging than the last. We spend countless hours researching the most engaging tactics to implement stunning and eye-catching aspects that will keep your potential customers engaged and calling. If you are going to spend thousands of dollars sending traffic to your site, make sure that the visuals and verbiage are engaging enough to have them pick up the phone.
SEO Friendly Web Design
Showing up in Google search results for your target keywords is absolutely an aggressive endeavor. However, the first step is having on-site optimization. We know what it takes to rank on the first page in Google search results and can ensure that your site is indexed properly for the right keywords. Don’t hire a web design firm. Hire SEO and Web Design experts. That is the only way to ensure your site is beautiful and shows up in Google search results.