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PREMIER WEB DEVELOPMENT
Where Everything Clicks
– Dr. Adrienne Stewart, Owner
Clean & Custom
Search Engine Optimization
What is SEO?
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Mesa Search Engine Optimization
What is SEO all about?
Google ranks web pages, not websites. Most pages that show up high in search results actually aren’t the company’s homepage. It is a specific page on a website that is both relevant to the keyword you typed in, and overall trustworthy. Google has a complex algorithm to search through every page on the internet and determine which ones are the most relevant to the keyword typed in, and which ones are the most credible. Search engines look at the content on your page to determine relevance, and they look at “backlinks” to determine credibility. What is a backlink?
A backlink is a link coming from another website to yours. When another page online has content about a subject, then has a link to your website, they are saying “Here is some good information about this topic. If you want better information, check out this website.” Google and other search engines look at how many links you have, how relevant the links are to you, and how credible the pages linking to you are, to determine how much weight each link should have in their deciding algorithm.
Steady Lead Flow
Search Engine Optimization is about rearranging the content on your web pages so that the most relevant information can be found easily by the search engines. This leads to a steady flow of leads.
This is where Mesa SEO comes in. If you have a business in Mesa, it is crucial that you show up high in search results in order to maximize leads, and overall customers, your business receives.
SEO is also about building quality links to your site from other credible websites. Although SEO generally takes a few months before you see the results, it is often times the most lucrative investment a business can make.
On-Page Optimization describes the process in which content on a page of a website is edited to let search engines know what content is the most important. Books have titles, summaries, chapter names, and pages of engaging words. They do this to let you know what the book is about, what each chapter is about, etc. Websites work in a similar way. Each page has a title, a description, headings, and engaging words. Having your target keywords placed cleverly in the titles, descriptions, and headings will let the search engines know what the page is about, and thus what to rank you for. On-page optimization is crucial to telling search engines what is on your page. Each target keyword should be featured in the name of the page, in the heading on the page, and a few times throughout the wording on the page. Your keywords should always be apparent on the page and in specific places, but should only be featured about 2% of the time (once per 50 words). If you feature your keyword too many times on the page, it doesn’t seem natural and will lead to “over optimization”. Over optimization causes your website to be penalized and do poorly in search results.
Authority Link Building
Type of links matter. Google and search engines alike look at each link coming to your web pages to determine how trustworthy the content on each page is. An amount of credit is given for each link. The page with the best content and the most “quality” links will rank higher than everyone else. It is important to have various types of links as well. You should have links coming from .edus, high 2.0 blogs, and big authority sites. Search Engine Optimization is about having quality content, and quality links. You can have thousands of backlinks, but if they are all coming from random blogs and Wikipedia, you aren’t going to rank higher than your competitor with 50 solid, quality links. This is a very basic description of SEO. In reality, there are hundreds of factors that go into Google’s algorithm which is why most people hire professionals to rank their site rather than trying to do it themselves. When done correctly, your web pages will quickly shoot up the ranks and eventually establish themselves at the top of the results.
Mesa Web Design
Create a Brand and Engage an Audience
What is a modern design? The definition of what is modern changes as quickly as the latest fashion trend. We stay on top of the latest web design trends to ensure your site is current with today’s web surfer desires. If your website doesn’t have a good user experience, then it isn’t going to convert traffic into phone calls or sales.
If your website doesn’t have an engaging appeal to it, then your potential customers will surely leave within seconds. How many times have you landed on a website only to hit the back button to look for someone with an ‘easier to use’, or ‘nicer to look at’ website? It happens all the time. Don’t waste your money on a website that won’t engage traffic and convert.
SEO Friendly Web Design
There is more to search engine optimization than simply having a search engine friendly website, but getting found in search results absolutely starts with the web design itself. Google looks at each page on your site and decides which ones have worthy information that they feel should be shown in search results for certain keywords. We make sure search engines can easily read your website’s content, and properly index you under the right keywords.