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Search Engine Optimization
What is SEO?
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Gilbert Search Engine Optimization
What is SEO all about?
Google and other search engines use complex algorithms to decide which web pages they think should show up the highest in the search results. Instead of ranking entire websites, they rank individual web pages that have quality content and can be trusted. Websites that have been online for ten to fifteen years will have naturally fine-tuned their content and will have plenty of organic links coming in from other websites. Google and other search engines look at this content and the links to decide if the page is worth ranking.
Speeding Up The Process
If your website hasn’t been up for ten to fifteen years, then you need people like us to fine-tune your content and build these links. SEO is about gaining all of the exposure you would have naturally received over a long period of time into a short period of time.
SEO is the process of creating relevance and credibility by optimizing the content on each of your pages and then building quality backlinks from other sites.
This is where Gilbert SEO comes in. If you have a business in Gilbert and are not showing up high in the search results for keywords relevant to your business, then you need Search Engine Optimization, or SEO.
When a website has content on a subject relevant to your business and links back to your site, it is counted as a vote of confidence or recommendation.
On-Page Optimization is a term that is used to describe the re-writing of content on a page so that search engines know exactly where to find the most important content. It doesn’t mean re-writing content to sound better, but rather rearranging content so your “keywords” are in the correct places.
Authority Link Building
The types of links are important. Backlinks are actual links on someone else’s site that refer people back to your site. The reason links are important is because each link is like a vote of confidence or recommendation. The reason the types of links are important is because the amount of trust the site linking to you has will determine how trustworthy the link is. A link coming from a relevant blog or .gov will count for much more than your neighbor’s cat blog. Although these are just a few of the ingredients in Google’s recipe, once they add up, you will see great results. When optimized, your site will quickly move up in the search engine results and eventually establish itself at the top.
If the keywords are featured too many times on a page, title, description, etc. then Google and other search engines will penalize you for “over optimization”. It is important to make sure that the content on your page has these keywords, but it’s also important to make sure that the content flows and seems natural.
Titles & Meta Data
Your titles and meta descriptions are the most important areas to consider when thinking about keyword placement. Search engines use theses areas to see what the page is about and then how to rank it. We’ve seen huge boosts in rankings from simply optimizing titles and meta data.
Having good content with your target keywords placed a few times within the content, shows search engines how relevant the content is. Your target keywords should be cleverly placed throughout the content.
Gilbert Web Design
Create a Brand and Engage an Audience
Websites evolve constantly. What was modern a few years ago might come across as stale and uninteresting today. We stay up-to-date with the current trends and ensure that your website will look better than that of your competition. In today’s culture, it is imperative to have a website that converts traffic into leads. Having a professionally designed website is the best way to accomplish this.
Without an engaging appeal, your potential customers will surely leave your site within a matter of seconds. Each of our web design projects are 100% custom designed and tailored to your company and brand. We don’t use templates nor do we use stock images. Everything on your new site will be unique and engaging.
SEO Friendly Web Design
There is more that goes into search engine optimization marketing than the site itself. SEO typically starts during the design process. We ensure that your website is 100% search engine friendly, meaning Google and other search engines can easily read the content on your site and properly index you into the right categories. A brand new site might be the difference between customers picking up the phone and clicking the back button.